Our mission is to transform workplace productivity through the connection and democratisation of GTM information, empowering growing B2B startups to accelerate their success with data-driven decisions.
Omnifia was born out of a frustration with the fragmented and time-consuming process of gathering essential marketing data.
Our founder, Ivor Colson, with over a decade of experience in B2B marketing, has always adhered to a proven methodology: mapping out the customer journey from the moment a person discovers a company to when they become a raving fan. However, collecting the necessary data—spread across multiple platforms like LinkedIn, PPC, CRM systems, and Google Analytics—was an ongoing challenge.
While leading a marketing team at a previous startup, he witnessed firsthand how much time and effort was wasted each month gathering and sifting through data just to find actionable insights. The goal was clear: the team needed to focus less on data collection and more on strategising and executing growth initiatives.
This experience led to the creation of Omnifia—a SaaS platform designed to centralise and democratise access to critical GTM insights, enabling B2B startups to make faster, more informed decisions.
Ivor is a B2B SaaS marketing expert. 10+ years’ commercial experience.
Chris is an algorithms, architecture expert. 10+ years’ experience in developing sophisticated SaaS and AI.
Omnifia is backed by Innovate UK, the UK’s national funding agency supporting the most innovative startups. In addition, we are fortunate to have the support of private investors, including Cambridge Angels, Charlotte Street, and Quantive.
Pioneer and innovate, don't be afraid to be the first.
Empower and inspire others through collaboration and sharing.
Bring passion and energy to the things you do.
We are based in London, one of the most international, open and culturally diverse cities in the world.
We are largely remote, but we love to organise in person catchups so we can celebrate our success and have some fun!
